Science

The Science Behind Better Breathing

The way you breathe has a direct effect on your physical and mental performance. Breathing through your nose — instead of your mouth — improves how your body absorbs oxygen, supports deeper rest, and boosts endurance.

Why Nasal Breathing Matters

Nasal breathing naturally filters, humidifies, and warms the air before it reaches your lungs. It also activates your diaphragm, supports proper posture, and triggers nitric oxide production, which helps improve blood flow and oxygen efficiency.

“Nasal breathing increases the concentration of nitric oxide, which enhances oxygen transport and reduces airway resistance.”
— Journal of Physiology (Lundberg et al.)

This leads to better oxygen delivery to the brain and muscles, promoting calmness, improved focus, and more efficient energy use throughout the day.

 

How Nasal Strips Increase Oxygen Intake

While nasal breathing is powerful on its own, studies show that nasal strips can increase airflow and oxygen intake by up to 30%, by physically lifting and opening the nasal passages.

“External nasal dilator strips significantly reduce nasal resistance and improve airflow during both rest and exercise.”
— American Journal of Rhinology

Our HeyBreath nasal strips are designed to gently lift the nose wings, expanding the airways and making nasal breathing easier and more effective — whether you’re training, sleeping, or going about your day.

“Up to 30% more oxygen can be taken in when nasal airflow is maximized through external support.”
— Clinical Trials in Respiratory Therapy (2021)

The Role of Mouth Tape in Recovery & Sleep

Mouth breathing during sleep is linked to snoring, fragmented sleep, and dry mouth. It can also negatively affect oral health and lead to low energy the next day.

Our mouth tape helps gently keep your mouth closed at night, encouraging consistent nasal breathing — the way your body is designed to function while at rest.

“Chronic mouth breathing is associated with reduced sleep quality, increased snoring, and lower oxygen saturation.”
— Sleep Medicine Reviews (2016)

By supporting proper breathing patterns overnight, mouth tape helps your body fully recharge, reduces snoring, and contributes to better recovery and daytime alertness.